Win the
digital shelf.
Everywhere.
Precision retail media strategy for ambitious CPG brands. Amazon Ads, Walmart Connect, Instacart and every retailer that matters — platform complexity turned into measurable, incremental growth.
What is TNOMADS?
TNOMADS Consulting is a retail media and commerce media consultancy for CPG and e-commerce brands, led by Ana Perez Ibarz. It manages Amazon Ads, Amazon DSP, Amazon Marketing Cloud, Walmart Connect, Instacart, Kroger, Target Roundel and Google Ads — building campaigns, measurement frameworks and incrementality testing for brands across North America and Europe.
Active platform expertise
Built by operators.
Obsessed with results.
Never settled.
We don't manage budgets — we build growth engines. Every campaign is designed to compound, every insight is designed to act on.
Start the ConversationWhat we do
Strategy that
converts.
Retail Media Management
Full-funnel sponsored ads management across every major retail media network — Walmart Connect, Instacart, Kroger, Target and Loblaws. Campaign architecture, keyword strategy, bid optimization and weekly reporting, built around your category and guided by a retail media strategy that starts from your margin.
Amazon Strategy & Optimization
From Seller Central to Vendor Central — Amazon PPC architecture, Amazon DSP, Buy Box monitoring, ASIN-level portfolio analysis and Amazon Marketing Cloud clean room analysis for brands that take Amazon seriously.
Performance Reporting
Multi-platform consolidated reporting that surfaces what matters: ROAS, NTB rates, incremental growth and SKU-level insights — formatted for both your team and your leadership. Start with a retail media audit if the numbers have stopped reconciling.
Google & Meta Ads
Full-funnel paid media beyond the retailer — Google Search, Shopping and Performance Max alongside Meta campaigns that drive awareness and convert at every stage, measured against marketplace sales rather than own-site conversions alone.
Service detail
Every service, in depth.
Amazon PPC
Sponsored Products, Brands and Display — campaign architecture, negatives and bid strategy.
Amazon DSP
Programmatic display, streaming TV, video and audio using Amazon's first-party commerce data.
Amazon Marketing Cloud
Clean room analysis: path to purchase, audience overlap, frequency and custom audiences.
Walmart Connect
Sponsored Search, video and display across Walmart US and Canada, including bilingual builds.
Instacart Advertising
Multi-retailer grocery reach across 2,200+ banners with deterministic purchase targeting.
Google Ads
Search, Shopping, Performance Max and Demand Gen — measured against marketplace sales.
Retail Media Strategy
Budget allocation across networks, margin-based targets and measurement frameworks.
Retail Media Audit
Structural review of waste, cannibalisation, attribution accuracy and retail readiness.
Incrementality
Geo tests, holdouts and iROAS — proving which sales the advertising actually caused.
How it fits together
One system, not nine services.
Amazon Advertising
Amazon PPC — Sponsored Products, Sponsored Brands and Sponsored Display — captures demand that already exists. Amazon DSP creates it, buying programmatic display, streaming TV, online video and audio against Amazon's first-party shopping data.
Both feed Amazon Marketing Cloud, the clean room where path to purchase, audience overlap and effective frequency are actually measured — and where custom audiences are built and activated back into DSP.
Multi-retailer commerce media
Amazon is rarely the whole picture. Walmart Connect adds omnichannel attribution across walmart.com and physical stores. Instacart reaches shoppers across more than 2,200 retail banners in a single buy.
Kroger Precision Marketing, Target Roundel, Loblaws Advance, DoorDash and Criteo extend the same disciplines across the rest of the shelf. Google Ads and Meta create the demand all of them capture.
Measurement & strategy
Reported ROAS is not the same as impact. Incrementality testing separates sales the advertising caused from sales that would have happened anyway, while TACoS, new-to-brand rate and halo revenue show what attributed metrics conceal.
A retail media audit finds the structural waste first. Retail media strategy then decides where budget belongs across every network — set from your contribution margin, not from a published benchmark.
How we work
Operator logic.
Agency reach.
We've run brands from the inside. That means we know what a buyer actually needs to see, what a trade desk actually optimizes for, and where the real money is left on the table. We bring that operator mindset to every client engagement.
Let's TalkPortfolio Audit
Deep-dive into your current platform performance — budget allocation, ROAS by SKU, keyword gaps, and competitive positioning.
Strategy Architecture
Build the campaign structure from the ground up — tiered by product priority, seasonality, and platform mechanics.
Launch & Optimize
Activate campaigns, monitor daily, and optimize weekly using a data-driven feedback loop — no set-it-and-forget-it.
Report & Scale
Consolidated reporting surfaces insights that feed the next cycle of growth — compounding performance over time.
Frequently asked questions
Everything you
need to know.
TNOMADS is a retail media and performance marketing consultancy founded by Ana Perez Ibarz, with over 13 years of experience helping CPG and e-commerce brands grow through data-driven advertising. We manage campaigns across Amazon, Walmart Connect, Instacart, Kroger, Target Roundel, Loblaws Advance, Google Ads and Meta Ads.
We manage campaigns across 11+ platforms including Amazon Ads (SP, SB, SD, DSP), Walmart Connect, Instacart, Kroger Precision Marketing, Target Roundel, Loblaws Advance, Thrive Market, DoorDash Ads, Google Ads, Meta Ads and Inmar Intelligence.
We work primarily with CPG and e-commerce brands across food and beverage, health and wellness, household products, specialty food, pet care, and outdoor and sporting goods — from high-growth DTC brands to established consumer goods companies operating across North America.
Yes. We provide full Amazon advertising management including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP and AMC. We also handle Buy Box monitoring, ASIN portfolio strategy, and both Seller Central and Vendor Central accounts.
TNOMADS primarily serves brands in the United States and Canada, with performance marketing experience across Europe as well. We work fully remotely and are available across time zones.
TNOMADS is built by an operator, not an account manager. We focus on business outcomes — sales growth, profitability, customer acquisition and ROAS — rather than vanity metrics. We bring a data-first, fully transparent approach with no unnecessary complexity and no buzzwords.
Yes. In addition to retail media, we manage Google Search, Shopping and Performance Max campaigns, as well as Meta Ads across Facebook and Instagram — building full-funnel strategies that connect retail media with off-platform paid media.